Every brand has a story.
Critical promotional decisions made with data and insights.
PROMOTIONAL STRATEGY &. EXECUTION
A value-generating promotion requires a thorough analysis of the brand, industry knowledge, customer behavior, and an in-depth investigation of assumptions to keep them from wrongly influencing the strategy.
Defining and fulfillment of promotion objectives is the sole driver of promotion’s commercial success. This makes incorporating market insights in concept, creative, channel, and execution, an unavoidable and monumental step.
The right story, told well.
Commercial success of a promotion requires focused communication objectives, business goals, budget, success metrics, and defined strategies to achieve them, that provides a common goal to inform people and decisions.
Identify High Potential Customer Segments and Markets
It is ideal when a brand fits all, however, in most cases your solutions will solve problems of a targeted audience that will find enough value to become loyalists. Our job is to find that group to grow your business.
Campaign strategy clearly outlines the campaign goal, key communication messages, defined target groups, budget, channel and media mix, campaign ideas, KPIs, timelines, and end-to-end process of execution, supported by data.
Identify the right channels and media platforms to showcase your offerings to the ideal customer, drive curiosity, trigger purchase, engage with them, and build a community that supports and celebrates your brand.
Customer Journey Mapping
Each customer engages with the brand at various touchpoints, that if identified and used strategically, become a very powerful tool to develop a long lasting relationship and commercial value for the brand.
Marketing Impact Analysis
We evaluate success or failure of the promotions using available and derived data, to identify what contributed and what lacked, further providing value-generating insights for future campaigns.
Promotion strategy we execute is informed with detailed forecasting and financial assessment, keeping varied scenarios in mind. This guides supply planning, budgeting, sales & marketing activities, and performance metrics.
Leverage deep consumer, behavioural and market, insights to tell the story that matters.