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Not all roads lead to Rome.

Find your customer better, and help them discover you. Leave nothing to chance.

MARKETING CHANNEL ACTIVATION

MCA - Overview

Omnichannel

A brand communicates with its customers across different channels that need to work in harmony. We leverage coordinated, cross-channel strategy to deliver seamless and uniform experience across touchpoints for maximum value. 

Insights

Each channel is designed to deliver on certain promises. Deep understanding of their capabilities, potential, reach, data-driven record, and success stories from the industry helps us derive value-generating insights for the brand.

Deployment-ready

Our robust understanding and prior experience with different channels has equipped us to deploy them in an agile, informed, and result-driven manner.

MCA - process

Ensure your campaigns leverage the right channels.

Channel Strategy

Identify the right channels to showcase your offerings to the ideal customer, drive curiosity, trigger purchase, engage with them, and build a community that supports and celebrates your brand.

Channel Set up and Activation

Cut-short and fasten the process of signing up on the platforms right for the brand by leveraging our ready toolkit for successful onboarding.

Single Dashboard Analytics

Always be aware of the action and results in one place, periodically updated to provide full disclosure of activities, engagement, achievement of KPIs, and ROI derived from the channels.

Media Planning & Buying

We are dedicated towards allocating and utilizing brand’s funds towards the most efficient and value-generating channels. Such effort is conducted on the basis of detailed communication strategy and business goals. 

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The right channel makes the right message count.

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