By Terapact Business, technology Omni-channel: a term most business enthusiasts hear at least once in their career. Other than its coined reputation....
By Terapact Business, technology
Omni-chanel : a term most business enthusiasts hear at least once in their career. Other than its coined reputation as a “buzzword,” I can’t help but find its definition… well, confusing. Just check out these three definitions for the word:
“Omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience.” – Hubspot
“[Omni-channel] means that your business markets across as many channels as it can to reach the target audience.” – Adweek
“Omni-channel is a reflection of the choice that consumers have in how they engage a brand, and therefore is best represented as how brands enable their clients and consumers to use these channels to engage with them.”